Exhibitions and trade shows tend to proffer numerous benefits to small businesses and start-up companies. To make the most of these shows, you would have to give potential customers the opportunity to have a look at the products that you are offering for sale. The best way of doing this would be through display stands. Not only do these help you create brand awareness, but they also ensure that your products are showcased appealingly.
When it comes to display stands, you will find there are different options that you can choose from depending on your personal preference as well as your budget. Here are some of the popular options that business owners will use to lure customers to their stand.
Custom display stands
These types of display stands are also commonly referred to as bespoke display cases. Generally, custom displays tend to have an impressive appearance as their owners are trying to attract as much attention as possible. As such, you will find they are quite tall, comprising of numerous angles and magnificent logos.
Generally, custom display stands are better for larger companies who have the budget to make a big statement. Since they tend to dominate a lot of space, you will find that you may have to pay more for the space allocated to you at either a trade show or an exhibition. However, these stands can also come with seating space thus giving you the chance to invite your potential customers in to learn more about what your brand has to offer.
If you were looking to create an impact, then these would be the right display stands for your business as they can attract attention from far off. However, if you are not breaking even with your sales, then this type of stand may burn a hole through your wallet.
Modular display stands
These are not as impressive as their custom counterparts are, but they still have a significant impact when showcasing your company's brand. They tend to be the more sensible option for mid-sized companies that may not have an unlimited budget, but can afford to splurge a bit to attract customers. There is a range of accessories that you can incorporate into your modular display to liven it up. These include LED screens, display cases, panoramic graphics and more.
Pop-up display stands
These are also referred to as banner stands. They are the best bet for small companies and start-ups that may be working within a limited budget. They comprise of simple frames onto which you can adhere graphics pertaining to your brand. Not only are they easy to transport, but they are also quite simple to set up.
Learn more about your options and how they can cater to your budget by speaking with companies like Andrews Wire Products.